TV Commercials = Music Videos for Products?
Conducted in Cantonese Speaker︰Susie Au(Renowned TV Commercial, Music Video & Feature Film Director) "Music videos are commercials for musicians, while commercials are music videos for products." The prolific and talented director Susie Au, who has directed hundreds of music videos and commercials since the 1990s, believes that innovative and creative works d..
ART IN ACTION: Open Conversation on “Art/Community/Activism & Funding”
The globalization of art problematises existing notions of art. It is especially striking that nowadays art groups, networks, and movements worldwide are increasingly fostering involvement and direct relationships with their surroundings, and as such play an active part in the ongoing transformation processes. ART IN ACTION thus draws attention to this development and presents some parti..
ifva+ Dec: Independent Spirit in the Arts
An independent spirit is essential for many artistic disciplines and throughout our daily lives. Taking such a spirit beyond films and videos in this open event, discussion topics come from cross-examination of the new and well-established members in four closely-knitted industries to discover what independent spirit means today in film, theater, music and new media. How does independent spirit..
“VOICE OF TACITNESS: ASIAN WOMEN PHOTOGRAPHY” Public Guided Tour Service
The curatorial blueprint of “Voice of Tacitness” focuses on the cutting-edge creativity and generous humanism demonstrated in the artists' creation. It introduces the works of 13 female photographers from 11 Asian countries where women’s freedom of expression is restricted due to gender inequality; sometimes even their personal safety is at risk. With differing visual languages and narrati..
ifva+ Nov: No indies left for Hong Kong mainstream cinema?
There is this view that a seasoned film promoter would just be responsible for idea execution and loose their edges once co-opted to the mainstream cinema— does this hold true at all? What does mainstream mean to indies today? What would film critic, mainstream film distributor and producer, as well as independent filmmaker say about that? How can directors negotiate their ways between inde..
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